Research Concerning Color in Homes and Workplaces

Over the years, many studies have been done in countries around the world to try to discover how human color preferences affect the choices we make in decorating our homes and workplaces, and one dominant fact has consistently emerged: our choice of colors seems to be based largely on the intended use of the space, whether it's in our homes or at our places of business. Here are a few of the findings from various studies:

A Japanese study found that people prefer warm colors in the interiors of their homes, which was mirrored by a study in England, although the English were a bit more eclectic, preferring warm colors in their bedrooms and neutral colors in their living rooms. English rooms were also somewhat more likely to be painted according to their function than Japanese rooms.

In the United States, an extensive study looked at workplace colors and discovered that office workers preferred low intensity colors such as light blue, aqua, or off-white for their cubicles. Another American study showed that workers were actually more productive when surrounded by light-colored walls.

Scientific research is one thing, and the results of various worldwide studies can be fascinating, although sometimes conflicting, especially when it comes to color preferences among people of different cultures.

But what does it all mean when it comes to choosing colors for your own home? After all is said and done, the bottom line really comes down to this: When choosing colors, the choice is ultimately personal. So don't listen to "the experts." Trust your instincts and preferences, and then surround yourself with the colors that make you feel the most happy and secure.

(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.

Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm

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